Types of Propaganda

Bandwagon – technique which attempts to make one feel alone if he doesn’t go along

Glittering Generalities – sounds good, says nothing

Plain Folks – attempt to connect with the “grass roots,” ordinary people

Testimonial – use of someone respected to speak well of idea or product
(candidate)

Card Stacking – to build a case with only favorable evidence or part truths

Transfer – attempt to associate a positive symbol with a candidate

Name Calling – to label one with something negative